TidBit launched in 2018 with a clear ambition: modernize how restaurants operate, sell, and serve customers. The product they envisioned was an ordering platform designed to drive incremental revenue, reduce operational costs, and elevate the in-venue experience.
To turn that vision into a working product, TidBit needed more than developers. They needed a technical partner capable of shaping early architecture decisions, building an MVP from the ground up, and scaling the solution as the business grew. That's where HBM came in.
"We've been working with HBM for over a year now, and the partnership has been instrumental in building software our customers genuinely value.
They've been a reliable extension of our team from the early days of the product."
Emil Oliver Hamborgstrøm,
CEO at TidBit
TidBit set out to solve several real operational problems for restaurants in a single platform:
On top of the product complexity, TidBit faced the typical pressures of an early-stage startup. They needed a delivery team that could move fast, make sound architectural calls early, and ship reliable software within tight timelines, all while keeping the door open for continuous feature expansion as the product matured.
HBM joined the project at the early product stage, which meant we were helping define the foundation.
Our work covered both the strategic and the hands-on layers of the build:
A dedicated team built the customer-facing and back-office web components of the ordering solution.
We scoped the first release around the features that would prove product-market fit fastest, keeping the build lean enough to launch on time without locking TidBit into shortcuts that would slow them down later.
We worked alongside TidBit to shape the technical direction of the platform, weighing trade-offs around scalability, embedded POS terminal integration, and future feature velocity.
The collaboration moved TidBit from concept to a market-ready product:
The partnership has held up well past the initial MVP, which is a strong signal that the architecture chosen early on is supporting growth rather than holding it back.
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